Gatorz Announces Sponsorship of the 2016 Reebok CrossFit Games

San Diego, CA – January 1, 2016: Gatorz, the creators of patented aluminum eyewear worn by extreme athletes and members of our armed forces, is proud to announce that it will be an official sponsor of the 2016 Reebok CrossFit® Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth® and a piece of a US$2.2 million purse. The three-part journey to crowning the Fittest on Earth begins on February 25, 2016 via the worldwide Open where hundreds of thousands of CrossFit athletes from around the world will compete head to head. Gatorz will provide athletes competing in the Finals with its performance-based glasses and will activate throughout the entire Games season.

Gatorz has been a leader in durable eyewear since their introduction into the sunglass industry over 20 years ago. Gatorz continues to create high quality American made products for the most intense and extreme of athletic endeavors.  Gatorz’s patented aluminum design is ideal for high intensity sports as they naturally help release heat and are shatter resistant.

“We’re proud to support the CrossFit community and these amazing athletes through our sponsorship, “ said Andrew Fontes, Global Sales and Marketing Manager for Gatorz. “The dedication and spirit found within this community aligns perfectly with what Gatorz stands for as a brand and our goal is to provide products and support not just for the elite CrossFit Games athletes but for all members of the CrossFit community living this positive health and fitness based lifestyle inside and outside the gym.”

“We’re excited to have Gatorz on board as a sponsor of the 2016 Reebok CrossFit Games,” said Steve Weiss, Corporate Development for CrossFit, Inc. “Gatorz glasses are well known for their emphasis on ruggedness and performance under extreme conditions, making them a natural fit with the CrossFit Games and CrossFit community.”

Now in its tenth year, the finals of the 2016 Reebok CrossFit Games will be held this July at The StubHub Center in Carson, California and will be telecast worldwide on the ESPN network. For more information about or to register for the 2016 Reebok CrossFit Games, please visit