CARLSBAD, CA. – (April 3, 2018) – Gatorz, the creators of patented aluminum eyewear worn by elite military special forces and extreme athletes has teamed up with Spartan, the world’s largest obstacle race and endurance brand, as the Official Sunglasses of Spartan Race Honor Series and World Championship. The pinnacle event of the Spartan Race season is broadcast live on Facebook and draws the world’s best endurance athletes from more than 30 countries.
“Gatorz thrives on endurance, performance, and intensity and we couldn’t think of a better partner than Spartan to showcase our glasses. The lightweight, durable, and adjustable frames are perfect for Spartan racers who need a comfortable, secure fit as they run through fire, barbed wire, mud, and water on the course.” said Gatorz Brand Manager, Andrew Fontes. “We’re proud to be the eyewear choice of the elite military communities we serve, and sponsoring the Spartan Race Honor Series is a natural fit.” commented Fontes.
As part of the of the partnership, Gatorz will be on-site at 7 of the Honor Series races, along with the World Championship, in Lake Tahoe, NV later in the year. Gatorz will be featured throughout the festival and course, and will host the pull-up challenge. In addition, Spartan’s on-site staff and Pro Team racers will be outfitted with Gatorz and competitors who podium in the elite and competitive heats will be awarded with a pair of sunglasses. Digital activation will include exposure on Spartan’s social media channels with the hashtag #gatorzeyewear #thereisnosubstitute.
Our Spartan athlete and fan community demand high performance products that fit their lifestyle, and with Gatorz being military grade quality and made in the USA, it’s a perfect fit. We are proud to be their partner for the second year in row. Said VP of Global Partnerships, Ian Lawson.
Gatorz has been a leader in durable eyewear since their introduction into the sunglass industry over 25 years ago. Gatorz continues to create American made, military grade aluminum products for the most intense and extreme of athletic endeavors. Gatorz patented design is ideal for high intensity sports as they naturally help release heat, provide the clearest vision, and are impact resistant.
With global championship events in North America, Asia-Pacific, Middle East and Europe, all roads lead to the 2018 Spartan Race World Championship, featuring a field of more than 500 elite athletes battling the mountainous terrain at Squaw Valley during the 12+ mile (20+ kilometer) “Beast” race for $100,000 in cash and prizes. To qualify for the world championship heat, men and women racers must finish in the top five at Spartan Races around the world during the 2018 qualifying season.
ABOUT GATORZ, INC.
Headquartered in Carlsbad, California, Gatorz Eyewear is the preferred eyewear of U.S. Military Elite Special Force Groups, law enforcement personnel, skydivers, functional fitness athletes, action sports fans and outdoor enthusiasts worldwide. This first of its kind, American made aluminum sunglass has become a staple of the communities it serves, with its lightweight, durable frames, superior optics, and high velocity impact lenses.
Gatorz thrives on endurance, performance and intensity and serving the people who choose to wear them. Specifically designed to provide the sharpest, clearest vision possible, Gatorz are a must for those on the front lines, and adventurous athletes who demand the best.
Gatorz revolutionized the sunglass industry 20 years ago by pioneering the first ever American made aluminum manufacturing technology. It all started with the idea of developing the best sunglasses on the planet by using the military grade 7075 aluminum. They are then molded around 2.0 mm polycarbonate lenses that offer 100% UV protection while remaining completely distortion free. After years of determination, Gatorz has perfected its patented 22 step manufacturing process, which has enabled them to create the highest quality sunglasses on the market.
With Gatorz Eyewear there is never a compromise of quality, comfort, or design – there is no substitute. Gatorz products are sold worldwide.
ABOUT SPARTAN RACE, INC.
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.