Yuma, AZ - September 29, 2023 - GATORZ Eyewear, a leader in developing innovative eyewear for military and law enforcement professionals, shooting sports, hunting, and outdoor audiences, is pleased to announce the appointment of Scott Sorensen as its new Head of Marketing. In his role, Sorensen will be responsible for overseeing all consumer and product marketing strategies, as well as strengthening the brand's positioning and executing growth initiatives.
With over two decades of experience in senior executive roles within the premium performance consumer products industry, Sorensen brings a wealth of knowledge to GATORZ Eyewear. He began his career as a startup member of the Action Sports brand Dragon Alliance in 1993, where he played a vital role in developing the brand and implementing effective marketing strategies that propelled the company to become a global leader. Following Dragon's acquisition by eyewear giant Oakley, Sorensen joined FGX International/Essilor in 2008, where he led the Quantum Optics division overseeing renowned brands such as Gargoyles, Anarchy, Body Glove, and Rawlings Baseball across various markets.
In 2016, Sorensen assumed the role of CEO at Gunnar Optiks, a prominent brand in the gaming and esports eyewear communities, specializing in blue light lens protection. During his tenure, he successfully revitalized the brand, restoring profitability and reclaiming its position as the category leader.
Sorensen’s approach to brand building combines innovative processes and solutions with fostering a lifestyle partnership between the brand and its users. At GATORZ Eyewear, he will leverage his extensive expertise to enhance brand recognition, drive consumer product alignment, and spearhead market growth initiatives.
"Scott Sorensen's appointment as our new Head of Marketing marks an exciting chapter for GATORZ Eyewear.” said Eric Baker, President, GATORZ Eyewear. “With his extensive experience and proven track record in the industry, we are confident that Scott will bring fresh perspectives and innovative strategies to elevate our brand to new heights. We are thrilled to welcome him to the GATORZ family and look forward to the remarkable achievements that lie ahead under his leadership.”
Beyond his professional achievements, Sorensen is a devoted husband and father residing in Southern California. He is also an accomplished artist and illustrator, nurturing his creative side. Sorensen remains an active participant in outdoor activities and action sports, which have been a passion of his since the beginning of his career.
"I'm thrilled to embark on this new chapter with GATORZ Eyewear and become a part of their incredibly innovative team," expressed Sorensen. "GATORZ offers an outstanding, USA-made performance product that epitomizes American ingenuity and craftsmanship, making it a staple for many hardworking individuals. I'm very proud to be associated with a company that aligns so closely with my personal interests and values. My role will center on enhancing and furthering the already successful GATORZ brand, with a dedicated focus on expanding its reach and elevating it to new heights alongside this exceptional team. I'm genuinely enthusiastic about this fresh challenge and the journey ahead."
About GATORZ Eyewear:
We are American Craftsmen creating the most innovative, durable, high-quality American made eyewear for those who push the limits every day. Founded in 1989, GATORZ has been a trusted partner in providing ballistic protection to the Military Special Operations and Law Enforcement communities along with the Shooting Sports, Hunting, and Outdoor Industries. As a leading innovator in eyewear, GATORZ is dedicated to developing cutting-edge solutions that combine rugged durability and enhanced performance and safety. With a strong commitment to quality, innovation, and customer satisfaction, we strive to be at the forefront of our industry.